Forbes Connect is an online business tool that brings together professionals, entrepreneurs, and thought leaders across various industries. It enables users to network, share knowledge, and explore business opportunities through exclusive content, industry insights, and events.

The goal of the redesign was to modernize the platform’s design and functionality to match the current competitor landscape while incorporating the new Forbesian branding and standards. The process involved a comprehensive audit of the existing site, competitor analysis, and close collaboration with key stakeholders to align on user needs and business goals. The redesign focuses on enhancing user experience, streamlining navigation, and creating a cohesive visual language that reflects Forbes' updated identity.