FORBES PRESALE
FORBES PRESALE
FORBES PRESALE
Presale Process Optimization
Presale mocks are pitch materials created for clients before product sales. When I joined Forbes, these were built solely in photoshop using custom templates.
Each mock is custom-design, often with complex content and placement to show how the final product would appear on our website. This process was time-consuming and inefficient for handling multiple client requests daily.
I transitioned the process to Figma, creating a comprehensive library of templates. Figma’s clean interface and auto-layout feature streamlined the workflow, reducing the time and effort needed to create mocks.
Reveal Group Logo Redesign
Reveal Group Logo Redesign
Reveal Group is a millwork company based in Chicago that underwent a rebrand. The primary goal was to create a logo that effectively conveyed the company’s core values of trustworthiness and reliability while maintaining a clean and simple aesthetic.
Reveal Group is a millwork company based in Chicago that underwent a rebrand. The primary goal was to create a logo that effectively conveyed the company’s core values of trustworthiness and reliability while maintaining a clean and simple aesthetic.
In designing the logo, I sought to integrate the shapes and contours reflective of their craft with bold, clean, and slightly retro lines in the typography and mark, creating a timeless yet contemporary visual identity that aligns with their brand.
In designing the logo, I sought to integrate the shapes and contours reflective of their craft with bold, clean, and slightly retro lines in the typography and mark, creating a timeless yet contemporary visual identity that aligns with their brand.
In designing the logo, I sought to integrate the shapes and contours reflective of their craft with bold, clean, and slightly retro lines in the typography and mark, creating a timeless yet contemporary visual identity that aligns with their brand.
